Sunday, November 29, 2009

Make Money Drinking Beer

Making money drinking beer is the highest form of fantasy anyone can ever fathom. We are in the 21st century and fantasy is a reality in this modern day and age. Yes folks, you can enjoy your beer and make money at the same time.

You and I know that a night out at the pub or a popular night spot can leave a huge hole in the pocket and the biggest expense is beer. Moreover, there is a multitude of international brands of beer categorized and sold at different prices based on the properties of the beer. The majority of us enjoy our beers and the accompanying mateship and fun at such fun filled gatherings.

But if you have a little bit of knowledge about the beer that you are drinking, guess what, you will get paid to drink beer. Stuck for money or a cab ride home is a thing of the past with this approach.

Why do beer and wine manufacturers pay you to drink beer?

The beer and wine companies all over the world spend loads of money on market research to get the responses of customers like you, me and other seasoned beer and wine drinkers to check if their product is worth the money and time invested in making them and if there is room for product improvement. We are talking here about billions of dollars spent on market research.

This information is so vital to beer and wine manufacturers and they are willing to pay you for beer sampling and wine sampling. All you have to do is learn how to get into beer focus groups and/or wine focus groups.

How do you get into a beer focus group?

Typically, a beer company will contact a market research firm and get them to set up a beer or wine sampling session consisting of beer drinkers with certain demographics. If you are registered with this market research firm and your details match the demographics needed for that sampling session, you get an invite. You go to a pre-arranged venue and give your opinion on the beer or wine you drink. You get paid for doing this.

Some of the useful features to keep in mind in a beer focus group are:

a) the bitterness of the beer attributed to the elements such as hops, roasted barley and herbs
b) the sweetness of the beer - due to the amount of sugar present in the beer
c) the strength of the beer as in the percentage of alcohol due to the amount of fermented stuff actually converting to alcohol
d) the smoothness of the beer when you taste it in the mouth. It is also called mouthfeel and
e) lastly the color of the beer

Some of the useful features to keep in mind in a wine focus group are:

a) European wines are classified according to the region they come from (Bordeaux for example)
b) Non european wines are classified according to the grape used in the manufacture of the wine (Pinot, Merlot etc)
c) Wine tasting involves evaluating the quality of the wine using your senses
d) Differences in color, taste, smell, body and development of wines arise due to the dependence on the type of grape harvested in the year of their manufacture
e) Flavors due to wine aging in oak casks include coffee, vanilla or chocolate and this has nothing to do with the grape itself

Market research companies all over the world are always looking for candidates as beer and wine consumption is prevalent in most countries. You can make money drinking beer and wine no matter where you live.

So folks, in conclusion, you need to get information about the market research companies looking for beer and wine drinkers. You can get more information on how to make money drinking beer. You can now enjoy that special ale or Chardonnay not just free of cost but get paid to drink it.

No comments:

Post a Comment